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The research advances the understanding of the benefits of fragrance and examines consumers’ preference for scented household products.
Fragrance Creators Presents Study on the Essentiality of Scent in Household Products at WPC 2022
The research is designed to advance the understanding of the benefits of fragrance and examines consumers’ preference for scented household products.
Jun 28th, 2022
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The Fragrance Foundation Announces Top 10 2018 Award Finalists
The Foundation will announce the top five finalists at the Fragrance Foundation Finalists’ luncheon, to be held Friday, April 6, 2018, as well as winners in select categories.
Mar 29th, 2018
NPD Reports Prestige Boom in Fragrance Market for 2011
The prestige fragrance category gained 10% in U.S. department stores in 2011 over the same period in 2010, for sales of $1.7 billion from January to October 2011, and all signs indicate a strong holiday season for the category.
Nov 16th, 2011
From Givaudan's advanced MoodScentz+ platform to VEXA Beauty's peptide-infused perfumes, companies are exploring the intersection of science, emotion, and scent.
Innovations in Fragrance: Mood-Enhancing Scents and Cutting-Edge Launches
Explore the latest innovations in the fragrance industry entering into the summer of 2025, from mood-enhancing technologies like Givaudan’s MoodScentz+ to peptide-infused perfumes and skin-friendly scents.
Jun 11th, 2025
INCI Name: Fragrance
Today’s consumers hate secrets, especially when it involves something they smell or put on their skin. Columnist Steve Herman shares his opinions on transparency.
Nov 1st, 2011
ININUM smart device with smartphone app interface displaying product controls and settings
Berlin Packaging, Ininum Take Formes de Luxe Award for AI-Powered Fragrance Device
The cylindrical device combines Bluetooth Low Energy connectivity, NFC-enabled fragrance pod recognition, app-controlled scent blending and AI-powered fragrance recommendations.
Oct 2nd, 2026
FIT Celebrates 25 Years in Cosmetic and Fragrance Marketing Education
The Cosmetics and Fragrance Marketing baccalaureate program at the Fashion Institute of Technology (FIT) will celebrate its 25th anniversary with an event on February 11, 2014, at the New York Yacht Club.
Dec 20th, 2013
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The New Fragrance Consumer at World Perfumery Congress Day 2
Day two of World Perfumery Congress continued the momentum of the first day, with a full day of presentations on creating a new fragrance experience for consumers, the expanding niche market and future-proofing the industry.
Jun 11th, 2018
NPD Seeks Out Reasons Behind the Lack of Male Fragrance Wearers
According to The NPD Group, less than 64% of men in 2013 reported that they use fragrance, and only 23% wear it everyday or almost everyday.
Aug 19th, 2013
Just as the company did with flavor before it with its Generative AI Flavor Formulator, the new fragrance variant is claimed to offer a speedy alternative to conventional R&D/product development, which is founded on iterative processes.
PerfumeGPT? NotCo's Generative AI Fragrance Formulator Wants to Disrupt Scent
The Generative AI Fragrance Formulator is capable of creating "unique scents that consumers have never encountered before," NotCo claims.
Oct 24th, 2024
Seven Scent Predicts 2013/14 Autumn-Winter Fragrance Trends
Tea and wood accords, leathers, spices, amber and red berries will be among the popular fragrance influences in the cooler months next year.
Sep 24th, 2012
The collaboration would strengthen the fragrance business while still preserving brand values.
Inter Parfums Negotiates Exclusive Fragrance License with Salvatore Ferragamo S.p.A.
The collaboration would strengthen the fragrance business while still preserving brand values.
Jun 3rd, 2021
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ADA International Releases Fragrance-Inspired Hotel Line
Created with the help of Robertet perfumer Emilie Bouge, the line of cosmetics will come in a green tea and ginger fragrance and a seasonal pink pepper and cedarwood.
Oct 12th, 2018
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Prestige Fragrance Improves Overall Holiday 2016 Performance
Prestige fragrance sales were 16 percent higher the week before Christmas 2016 than the same week in 2015.
Jan 11th, 2017
Direct-to-consumer Prestige Fragrance Sales Jump 10% in US
According to The NPD Group, the direct-to-consumer prestige fragrance market in the U.S. ended the 12 months ending February 2014 with $285 million in sales.
Apr 21st, 2014
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VHS Gets New Shelf Life as Pop Art Fragrance Packaging
Think retro VHS tapes are a bygone to the landfill because of video streaming? Not exactly. One perfumer is re-using them for fragrance packaging.
May 26th, 2016
Holiday Fragrance Mania
A seasoned perfumer senses that success now comes as twists, flankers and limited editions rather than truly new fragrances.
Aug 29th, 2008
Libre by Yves Saint Laurent (lavender, orange blossom and musk notes) was the most loved perfume advert with a ratio of 1 like for every 81 views.
The Top Ten Most Popular Fragrance Advertisements
Some of the most loved fragrance adverts of all time include Libre by Yves Saint Laurent and Toy Boy by Moschino, per a report by OnBuy.
Jan 3rd, 2022
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