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News
The Fragrance Foundation Gears Up for National Fragrance Day
The Fragrance Foundation and its members will celebrate National Fragrance Day on March 21, kicking off an ongoing dialogue with consumers about fragrance.
Event Coverage
Bloom Brings Fragrance Knowledge to HBA Fragrance Symposium
Rochelle Bloom, president of The Fragrance Foundation, joins the roster of speakers for the half-day Fragrance Symposium, part of Fragrance Business 2007 (September 18-20) at HBA...
News
The Fragrance Foundation Celebrates Notables, Fragrance Day Prep
The Fragrance Foundation honored its nine Notables of 2020 and announced that this year's Fragrance Day will celebrate artwork encapsulating these scent categories: floral, fresh, citrus, fruity, woody, sweet and spicy.
Fragrance/Home
Consumers Finding Fragrance Outside of Fine Fragrance
Scented beauty product usage is much more far-reaching that fine fragrance usage, according to The NPD Group, but consumers typically are using these products in conjunction with each other.
Fragrance/Home
OsMoz.com Launches Fragrance App
The new app, from a division of fragrance supplier Firmenich, offers consumers an array of information and helps guide fragrance buying decisions.
Fragrance/Home
Independent Fragrance Subscription Service Fragrance Republ!c Launches
Originally created fragrances are at the heart of this new fragrance subscription service and online retailer and community.
Event Coverage
The Fragrance Foundation Honors Gould
Michael Gould recognized for contributions to the fragrance industry...
Fragrance/Home
Elvis Presley Fragrance Line
The collection includes both a him and her fragrance.
Fragrance/Home
Victoria’s Secret Launches New Fragrance
Victoria Secret’s xo, Victoria is part of the floral fragrance family and consists of Eau de Parfum, fragrance lotion, fragrance mist and Eau de Parfum rollerball.
Fragrance/Home
Fragrance Foundation Launches Holiday Campaign
Ad placements on telephone kiosks in Manhattan feature colorful atomizer silhouette; foundation's president hopes campaign will "make the millions of consumers who will see this think fragrance, fragrance, fragrance for the holidays.”
Event Coverage
Fragrance Foundation Awards: And the Winners Are...
This year's Fragrance Foundation awards recognized the global industry's creative achievements in fine fragrance on March 7, 2016 at Lincoln Center's Alice Tully Hall in New York City.
Fragrance/Home
Kim Kardashian Enters Fragrance Market
Kim Kardashian West has launched KKW Fragrance, a series of three fragrance that includes notes of gardenia, citrus and oud.
Fragrance/Home
Snif Launches Breakfast-Inspired Fragrance Mists
The collection includes a base fragrance and three "topping" fragrance mists.
Fragrance/Home
Why Target is Diving Deep into Fragrance
Target's fragrance-forward strategy includes a rollout of "curated endcaps" and fragrance sampling events in 300 stores in October 2025.
News
Lauder Enters Fragrance Deal With Marni
The Aramis and Designer Fragrance Division of Estée Lauder will handle the fragrance business of the Italian fashion company.
Fragrance/Home
Men's Fragrance Trends for Summer
Mintel explores summer fragrance trends for men, including herbal, woody and fruity
April
Wellness Fragrance/Essential Oil/Natural Fragrance by Sozio
Wellness Fragrance is functional fragrances infused with powerful essential oils, well-known for their extra benefits, to put you in better mood(s).
Fragrance/Home
Honey Extract Sweetens Daria Fragrance
Fragrance notes include gardenia, jasmine and honey.
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