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12 Results
Type: Podcast
Bath & Body
[podcast] Two Sense: Fragrance Design with Purpose
Suzanne McCormick, senior director of fragrance for method products, speaks to P&F on method's brand development and shares her perspective on fragrance design.
Event Coverage
[Podcast] Two Sense: Uniting the Fragrance Industry with P&G's Miguel Alemañy
Miguel Alemañy of P&G gives us a preview of his presentation "The Four Biggest Threats to the Perfume Industry" at the 2018
World Perfumery Congress
.
Fragrance/Home
[podcast] Scentbird's Sergei Gusev and Andrei Rebrov: Changing the Indie Fragrance Game
Global Cosmetic Industry spoke with two of the co-founders of Scentbird, Sergei Gusev and Andrei Rebrov, about what it takes to succeed as an indie brand in 2018, what investors are looking for and how the digital beauty revolution has helped their brand find success.
Launches & Claims
[podcast] Missed Cues Present Future Sensory Potential
"As marketers think about stimulating more senses in a way they weren’t before, they are still missing one thing: how the senses connect," explains Charles Spence, Ph.D. Learn additional insights from this free podcast, sponsored by Berjé.
Fragrance/Home
[podcast short] The Business of Beautiful: Thorn & Bloom's Jennifer Botto
Reconnecting with perfume as an agricultural product.
Packaging
[podcast] Synesthesia Unlocks Experience Design for Consumer Products
"There’s sort of an emerging science here that’s exciting and experiential: we’re moving into a space of experience design that goes beyond a product," says Charles Spence, Ph.D. Learn more from this free podcast series, sponsored by Berjé.
Launches & Claims
[podcast] Layering Experiences to Create Product Complexity
"[One] area where there’s quite a bit of interest ... is around the notion of complexity. ...In this idea of complexity, [we've done] work in sort of pairing, sequencing and combining." Learn more about this concept from Charles Spence, Ph.D., in this free podcast, sponsored by Berjé.
Launches & Claims
[podcast] The Sound and Scent of Efficacy
"While the consumer will think of ... feeling the softness of hair or smoothness of skin, our research has shown that none of our experiences is just unisensory. ...If we know that perception is multisensory, we start thinking about the role [of other senses]." Learn more from Charles Spence, Ph.D., in this seven-part podcast series, sponsored by Berjé.
Packaging
[podcast] Consumers are Lured by the Right Click Closure
"Marketers ... should engage more of their customer’s senses in a rational and emotional manner. That’s how you can create more engagement with your customer," says Charles Spence, Ph.D. Learn more of his insights from our seven-part podcast series, sponsored by Berjé.
Launches & Claims
[podcast] Digitized Products Augment Sensory Reality
"Digital devices can interact with and be personalized for consumers," says Charles Spence, Ph.D. "There are many brands working in this space. It’s mostly been in the drinks/spirits area to start, but is crossing into ice cream, fruit juices and teas. One thinks there has to be a scope to this, as well, in cosmetics and pharmaceuticals." Learn more from our seven-part podcast, sponsored by Berjé.
Regulatory
[podcast] Why the FDA Disallows Europe’s Sunscreens
Between limited UV filter options and bans on organic sunscreens, the U.S. sunscreen market is wrought with strife. So why not just add Europe's UV filters to expand the U.S. portfolio? As David Steinberg explains in this podcast, it's not that easy. Listen now.
Packaging
[podcast] Packaging Design for Omnichannel Consumers
How does your voice stand out in the crowd?
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