Prestige Fragrance Improves Overall Holiday 2016 Performance


According to a recent NPD Group report, prestige fragrance sales were 16 percent higher the week before Christmas 2016 than the same week in 2015. The report was produced from both in-store and online channels.

While the holiday season may have ended on a higher note, the 2016 holiday shopping season got off to a slow start with a 1 percent decrease behind the first eight weeks of the 2015 season.

Marshal Cohen, NPD’s chief industry analyst, said “The eighth week of the 2016 holiday season included two more shopping days before Christmas than in 2015, delayed Hanukkah shopping that occurred at the beginning of December last year, and a shipping deadline crunch that brought more action into stores for online pick-ups and last-minute impulse buys – it was a perfect storm of holiday shopping behavior...The final week of the 2016 season will take on new meaning with continued Hanukkah shopping, post-Christmas celebrations, and consumers beginning to cash in those gift cards that played such a big role this holiday.”

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