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Cosmetify's 2024 Index reveals some of the top brands in beauty from the last year based on search data from Instagram and Google.

Cosmetify Unveils Most-searched Brands and Top Influencers of 2024

Data from the 2024 Cosmetify Index reveals some of the most popular brands in beauty based on data from each brands Instagram followers, engagement rate, mentions, and Google search trend data.

Dhaval Bhanusali, MD, FAAD, has joined the speaker lineup of Beauty Accelerate 2025, lending his extensive medical and R&D expertise to the expert panel discussion, 'Dermocosmetics and Science-based Beauty.'

⚠️Rhode Skin's Dermatologist-in-residence Joins Beauty Accelerate 2025 Lineup👀

Dhaval Bhanusali, MD, FAAD, made a name for himself by serving as dermatologist-in-residence for Hailey Bieber's Rhode, as well as consulting for brands such as P&G, Neutrogena, Skin Ceuticals, EltaMD and Skin Medica.

Models displaying Bubble's lip balms.

Bubble's Tell All Juicy Secret Lip Balm & the Accessorization of Beauty: Founder Shai Eisenman Talks Gen Z, Lifestyle & More

"For our community, this is about more than looking and feeling good; it’s about self-expression."

Haus Labs by Lady Gaga’s Mini PhD Hybrid Hydrating Tinted Lip Oil, featuring vegan collagen and prickly pear oil, has joined the lip oil craze.

2024’s Fastest-growing Makeup Categories: Lips & Unique Formats

Lips and unique formats have driven this year’s sales and offer brands plenty of whitespace for growth.

Overall, lip makeup was a top performer in the prestige beauty category 2023, per Circana, spiking 31% year-over-year, or twice the rate of the overall category.

The Lip Boom: Beauty x Care

From lip oils and balms to plumping glosses and multifunctional sticks, innovation opportunities abound.

Cosmetify's recent report measured brands and influencers against the number of TIkTok followers, videos and hashtag views they generated in 2023.

2023-2024 Top Beauty Influencers & Brands

A trio of reports measuring across platforms and methodologies uncovers influencers of widely different follower counts and backgrounds.

The third and final day of SCC77 kicked off with the awards breakfast, sponsored by Ashland; student poster award recipients included (shown here with moderators), first place: Abigail Poehls, Univ. of Cincinnati; second place: Casey Posner, University of Toledo; third place: Raihannah Saffee, University of Toledo; fourth place: Destiny Durante, University of Illinois Chicago

Inclusive Beauty, Mood Boosting, AI, Novel Photonic Material, Awards and More at SCC77

All-inclusive beauty, including acne, hair frizz, cross-cultural age perception and more; additional advances in skin care; beauty by AI; color and photoprotection; regulations and claims; and formulation design and sustainability wrapped up SCC77,

According to Mintel data, 39% of U.S. skin care consumers Gen X or older feel it’s important for skin care products to be recommended by a doctor or dermatologist.

Beauty Enters Its Dermatological Skin Care Era

Expert-backed brands and clinically proven formulations are driving growth while building consumer trust.

10 Most Popular Celebrity Beauty Brands

The list was created using the average monthly search volume for each beauty brand, the Instagram following of each official account, TikTok posts and the number of views on each TikTok hashtag.

Wrinkle patches have grown the most in terms of skin care trends.

Spate: Top TikTok Skin Care Brands & Trends

Regarding wrinkle patches, consumers are viewing concern hashtags around forehead and frown lines.

Next month, the 4-day Beauty Accelerate Virtual will host 'Cleanical Beauty,' conversation with Marie Mignon, Chief Scientific Officer, Prose (bottom right), Ron Robinson, CEO and Founder, BeautyStat (center), and Chris Payne, CEO of jane iredale (top left).

[video] BeautyStat, Prose & jane iredale Break Down the Impact of Cleanical Beauty

Consumer data points to the need for clean, clinically proven beauty without tradeoffs. And, notably, the trend is expanding beyond the bounds of skin care, impacting the hair and makeup sectors.

Landing International launched the BeautyFluent app in 2022, which helps brands reach and educate beauty advisors working at retail.

BeautyFluent Integrating ClearForMe's Ingredient Database

Landing International launched the BeautyFluent app in 2022.

Rhode Skin will continue to donate a minimum of 1% of sales to The Rhode Futures Foundation.

Rhode Skin Expanding into Canada, UK

According to the brand, these areas have shown overwhelming interest and demand, with social media requests and high site traffic pointing towards a strong customer base.

Top Growth Beauty Brands of 2022: Spate

Spate has announced its year in review report, highlighting the top growth brands and top increase brands of 2022 in skin care, hair and makeup.

Hailey Bieber is responsible for popularizing several makeup and beauty trends, including glazed donut skin and nails as well as brownie glazed lips.

Hailey Bieber is the World’s Most Popular Celebrity Makeup Inspiration

Hailey Bieber’s makeup looks gained a 421% increase in Google searches this year, while videos with the hashtag #HaileyBiebermakeup received 167 million views on TikTok.

Kylie Cosmetics is a leader in influencer content based on the criteria of visibility, impact and trust, per Traackr.

Traackr Ranks 50 Best-performing Beauty Brands with Influencers

The most influencer-mentioned brands for the month were Redken, Sephora, Olaplex, Saloncentric and Nyx.

The Peptide Lip Treatment was the winner of the 2022 Allure Best of Beauty Award—Best Untinted Lip Balm.

Rhode Skin Launches Peptide Lip Treatment

The formula leaves skin looking glossy and works to nourish dry skin.

Recent stories from the FDA include 5000 lbs of eye shadow that were seized en route to Washington state, Unilever recalling dry shampoo and the appointment of Norman Birenbaum in the FDA.

FDA Roundup: Cosmetics Seized, Unilever Recall, Cannabis/Public Health Hire and More

Recent stories from the U.S. Food and Drug Administration include: 5,000 lbs of eye shadow seized en route to Washington state, Unilever recalling dry shampoo, the appointment of cannabis expert Norman Birenbaum as public health advisor, and more.