IFF Explores Culinary Trends

International Flavors and Fragrances (IFF) hosted an exploration of the culinary world, on February 21, 2008, which included its Culinary Trends Influence Fragrance Creation presentation.

“Looking at flavors is one of the ways to provide IFF perfumers with new creative inspiration,” said Alexandra Niel-Jones, global marketing manager, IFF. “We searched the latest ingredients to draw inspiration, not to recreate a precise flavor, but to add some of that flavor to use as a building block in a fragrance.”

Identifying three major trends—defined as Fusion, Culinary Tourism and Feel Good—the presentation explored the “importance of fragrance in driving differentiation and success in a product, whether it is fine fragrance or dishwashing liquid.”

A full recap will be available in GCI magazine's May Live from New York column.
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