The Marchesini Group has opened its beauty division, which will integrate a new acquired company, Cosmatic, a business specializing in technologies for the production of lipstick and in fill-in cosmetic powders.
The acquisition of Cosmatic will enable the Marchesini Group to process lipstick paste and pour it into cool silicone molds of different shapes and sizes.
The 5,000-square-meter facilities developed at the Pianoro headquarters will be home to offices and the production department for all of the group’s cosmetic operations. It will include Marchesini Group Beauty machines and the Dumek, Axomatic and V2 engineering technologies.
Lorenzo Gatti, previously an engineer before becoming group area manager, will serve as director of the beauty division.
The site is also flanked by the customer care buildings to form a new 9,000-square-meter space dedicated to offices and production.
Pietro Cassani, CEO of the Marchesini Group said, “Although the use of face coverings had reduced purchases of lipsticks and other make-up products, we regard Cosmatic as a very interesting partner as it is one of the few Italian companies to possess such specific expertise. Our aim for 2021 is to replicate in the cosmetics segment that which we already do for the pharmaceutical segment, that is the creation of entire production lines that are able to carry out all of the operations requested by the customer, from the processing of the product through to its final packaging. We are convinced that once the pandemic begins to subside sales of fast-moving consumer goods, such as makeup products, will pick up again."
Renato Ancorotti, chairman of Cosmetica Italia, the association of Italian cosmetics businesses, said, “Despite the strong growth pre-COVID, the cosmetic products business has also undergone substantial changes since the start of the pandemic: from the expansion of the beauty routine to the closer focus on green and sustainable cosmetics and through to the greater awareness of safety issues. According to the provisional figures, the Italian cosmetics market was worth € 9.6 billion in 2020, down 9.3% compared with 2019. We think that 2021 will be a year of transition before a complete recovery in 2022.”