Tree Hut has announced that the brand will undergo a new identity by launching "Uncontain Yourself," a full relaunch of the brand's ecosystem, including a refreshed logo, packaging, website and social presence that embraces self-expression.
Driven by the brand's rapid growth, cultural relevance and a deep connection with its social community, this glow up brings Tree Hut's fragrance, creativity and expressive take to the forefront.
Consumers will begin to see Tree Hut's new look at major retail partners, including Target, Walmart, Ulta Beauty, Amazon and more, as it rolls out nationwide in early 2026. Tree Hut
"We stopped thinking about Tree Hut as a 'body care brand' and started thinking about it as an experience and an igniter of a feeling people chase. The rebrand was about codifying that feeling of confidence, indulgence, play and building a visual language that makes you feel it instantly, before you ever read a word or open the jar," said Kerrie Heckel, partner and VP creative director of bakery.
Consumers will begin to see Tree Hut's new look at major retail partners, including Target, Walmart, Ulta Beauty, Amazon and more, as it rolls out nationwide in early 2026. As the brand's makeover continues to unfold, Tree Hut will bring it to life through activations, expanded digital storytelling and future product launches, including new scents like Violet Victory and Golden Vanilla.
