Live Clean has introduced a simplified product portfolio with new packaging and branding.
Live Clean's packaging now clearly states that the products are 98% plant- and naturally derived. The brand has also refined its assortment of products to provide cohesive scent offerings across categories.
The range of Live Clean products are all priced at $5.99 and includes shampoo and conditioners designed to hydrate, detox, re-balance and quench curls.
It also launched a Live Clean Baby line formulated with plant and naturally derived ingredients, enriched with botanicals. Other Live Clean products include liquid hand soap, hand sanitizer, body wash and body lotion.
Lisa Coker, vice president and general manager, personal care at The Hain Celestial Group, said, “We are aware that people are continuing to search for better-for-you personal care products and we know that it can be difficult to decipher ingredient labels to find the right formulas. We are proud to offer a line that simplifies the shopping experience and makes it easy for consumers to see exactly what is in the products that they bring into their homes.”