Home and personal fragrance brand Homecourt, founded by Courteney Cox, has raised $8 million in Series A funding. The funding was led by CULT Capital and will accelerate brand awareness, expand the team, and strengthen the brand’s infrastructure.
Homecourt began in 2022 and has quickly built a large following. The brand began with home care products and has expanded into body care and laundry, available in over 300 stores across the United States. Further, Homecourt has been recognized as one of the “World’s Most Innovative Companies” by Fast Company and “Best in Business” by Inc.
“I am unbelievably excited to take this business to the next level,” Cox said. “Homecourt is my greatest passion, and bringing on a strategic investment partner like CULT means we can be the global household name I know we can be.”
Chief executive officer Sarah Jahnke added, “With less than five full-time employees, we’ve doubled the business every year and built a cult brand that’s defining a new category in the beauty industry. This fundraise gives us the resources to accelerate our impact and scale our category leadership.”
CULT Capital has a proven track record in the beauty category, with a portfolio that includes Supergoop!, LAWLESS Beauty and Act+Acre. CULT Capital is Homecourt’s only institutional investor, with previous funds raised by friends and family.
“CULT is thrilled to welcome Homecourt to our family of cult brands,” said Sarah Woelfel, co-founder and partner at CULT Capital. “We see in Courteney an authentic founder with a clear mission to elevate consumers’ homes in a meaningful way, and in Sarah an exceptional CEO who brings the experience and resource to bring that vision to life. Together, they make a wonderful team. We’re excited to partner with Courteney, Sarah and existing investors to scale Homecourt through a best-in-class growth strategy, supported by CULT’s deep expertise, operational discipline and passion for building enduring brands.”
