The Inkey List Says There's a Better Way to Exfoliate

Apr 10th, 2024

The Inkey List has broken into body care by embracing chemical exfoliation. Its first two SKUs will debut at Sephora.com on April 17, 2024.

The Inkey List has broken into body care by embracing chemical exfoliation. Its first two SKUs will debut at Sephora.com on April 17, 2024.

The Inkey List

The Inkey List has broken into body care by embracing chemical exfoliation. Its first two SKUs will debut onSephora.com on April 17, 2024.

The brand's PHA Exfoliating and Hydrating Body Water Cream delivers exfoliation and hydration for brighter, smoother and more even skin. The formulation comprises exfoliating and moisture-attracting 3% polyhydroxy acid (PHA) as well jojoba and rice bran.

Meanwhile, the Glycolic Acid Exfoliating Body Stick comprises exfoliating 7% glycolic acid, pore-unclogging/anti-acne salicylic acid and softening/comforting shea butter.

Masstige beauty accounted for 11% of overall sales, representing a growth rate of 16%, about twice that of mass.

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Byoma Body Debuts

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Unlocking the Plant Internal Microbiome: Natural Beauty Actives

Unlocking the Plant Internal Microbiome: Natural Beauty Actives

Provital’s new Triplobiome™ Technology and production platform delivers natural, sustainable and efficacious ingredients based on botanical symbiotic endophytes.

Osāna's gentle formulations are designed to support skin and hair health with hydrating ingredients and replenishing botanical extracts.

Monday Haircare Founder Launches Osāna Naturals

Osāna Naturals is a range of skin and hair care formulations featuring six functional fragrances.

The hand and body wash is said to soften and scent the skin.

Mauli Rituals x Dishoom Launch Hand & Body Wash

The fresh hand and body wash features essential oils of uplifting bergamot, reposeful jasmine, sandalwood, refreshing lime, sweet orange and herbal accents.

The Plant Milk Cleansing Bars, infused with plant-based milks to provide 24-hours of nourishment and the all-day soft skin.

Dove Enters Premium Bar Space With Launch of Plant Milk Cleansing Bars

Dove Plant Milk Cleansing Bars are pH-balanced and as mild as water, made with 100% gentle cleansers and formulas that are also 98% biodegradable.

The Showerhead Filter includes the showerhead and filter, plumbing tape and a wrench.

Act+Acre Launches Showerhead Filter to Improve Scalp & Hair Health

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From digitized product development tools to a laser focus on efficacy to an appreciation for minimalism and emotional well-being, brands have more tools than ever at their fingertips to succeed in beauty in 2024 and beyond.

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With competition from established multinationals, new challengers and indie brands scaling up success in a crowded marketplace requires discipline and emerging best practices.

Everyone scrutinizes themselves, but not every consumer wants to undergo professional/aesthetic treatments or procedures. New data points to consumers' desire for professionally inspired at-home beauty innovation.

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“We want to empower people to feel confident in their own skin, even during moments when life, well, stinks,” said Vineet Kumar, CEO of Native. “We’ve found that consumers are having to solve for normal body odor with compensating behaviors like multiple showers, changing clothes in the middle of the day, keeping distance from others, or using products that are not designed to address odor at the source.'

Native Tackles Whole-body BO

Variants include Coconut & Vanilla, Cucumber & Mint, Lilac & White Tea, and Unscented (stick only).

Founded in 2012, The Honey Pot Company was an early leader in the revamping of feminine care products, including the hygiene, menstrual, consumer health and sexual wellness categories.

Compass Diversified Takes Majority Stake in The Honey Pot Company

Founded in 2012, The Honey Pot Company was an early leader in the revamping of feminine care products, including the hygiene, menstrual, consumer health and sexual wellness categories.