Hatch Collection, home to "Maternity Clothing & Nursing Essentials for Every Trimester," has expanded its Hatch Mama line of clean products for mothers online at Ulta, where it features prominently in the retailer's Mother & Baby section. The line will also roll out into 370 Ulta Beauty stores later this summer.
This is the brand's first national retail expansion in the beauty sector, and features SKUs such as:
- The Belly Oil hydrating treatment for stretch mark–prone skin.
- The Down, Girl cooling leg and foot cream designed to address swelling, fatigue and discomfort.
- The Nipple + Lip Rescue Balm for "ultra-sensitive areas."
- The New Mama Must-Haves Kit of full-sized Hatch Mama products.
The products are among the 15 SKUs featured in Ulta's online Mother & Baby section, which also includes:
- Bio-Oil's Skincare Oil for Scars and Stretch Marks
- Clarins' Tonic Body Treatment Oil
- CeraVe's Baby Wash & Shampoo, 2-in-1 Gentle Tear-Free Cleanser for Sensitive Skin & Hair
- The Good Patch's Nite Owl Plant-Based Children's Wellness Patch
- Kiehl's Since 1851's Gentle Hair & Body Wash
- SweetSpot Labs' Replenishing Serum Daily Intimate Moisturizer
"At Hatch, we're obsessed with supporting women through every phase of motherhood with beautiful, smart solutions that actually work," said Ariane Goldman, founder of Hatch. "Launching at Ulta Beauty is a full-circle moment for us. It means moms everywhere can now find products that celebrate and care for them, right alongside their favorite beauty staples."
"At Ulta Beauty, we believe wellness should support every woman at every stage of life—and that includes the deeply personal journey of motherhood," said Laura Beres, VP of wellness at Ulta Beauty. "Hatch Mama is a beautiful addition to our Wellness Shop, bringing effective, safe, and comforting solutions for pregnancy and postpartum. We're proud to expand our assortment and provide our guests with wellness offerings that champion care during such a meaningful chapter."
