Make-up enters the spotlight at in-cosmetics Global


A hot topic in the industry at present, decorative cosmetics have driven growth in the European market. According to Cosmetics Europe, the product category grew by 7.2% in 2015 alone. The cosmetic pigments market report by Elemental Composition estimates that the cosmetic pigments market will continue to dominate, reaching $11.57 billion by 2021.

As a result, the organizers of in-cosmetics Global –– the world’s leading personal care ingredient event –– have launched the Make-up Bar which will debut at the show in London from April 4-6, 2017.

Featuring some of the world’s most innovative suppliers, it will present the event’s 9,000 visitors with a unique opportunity to try new formulations in eye, facial, lip and nail makeup. It will showcase innovative pigments and technology to inspire the next wave of trend-setting products.

Sponsored by BASF (Germany), the Make-up Bar will feature innovations from across the globe. Seppic (France), Sun Chemical (Belgium), Brenntag (Germany), Codif (France), Daito Kasei (France), DSM Nutritional Products (The Netherlands), Induchem (Switzerland), JRS (Germany), Lubrizol (US), Nikko Chemicals (Japan), Sensient (US), Stearinerie Dubois (France), Sun Chemical (US) and Worlée Chemie (Germany) have already confirmed their appearance.

Formulators on the hunt for the latest in color trends can also find inspiration in the educational program, which features several presentations around the subject. One such session is on Asia color cosmetic trends –– a region where this category is moving fast. A number of factors are contributing to this trend including selfie makeup, made popular by beauty bloggers, social network users and DIY technics, who are also mixing colors and products. Likewise, makeup brands are starting to promote new products and tools to facilitate the changing way color is used.

Cathy Laporte, Exhibition Director of in-cosmetics Global, added, “Makeup has been a staple of the cosmetic industry for many years. Over the last few years, innovations in pigments and unique uses of color have seen it become the driving force behind the market’s success. The category is growing in importance and the Make-up Bar and education program at this year’s in-cosmetics Global will provide an invaluable platform to inspire a new generation of products.”

in-cosmetics Global will attract cosmetic manufacturers from more than 100 countries when it opens its doors in April. With 800 exhibitors on display, alongside 100-plus hours of educational content this is an unmissable event where visitors can learn about trends shaping the future of the industry.

To register for in-cosmetics Global please visit www.in-cosmetics.com/global


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