Viral lip stain brand Wonderskin has secured a $50 million minority investment in its Series A funding round, led by Insight Partners.
The investment will help boost a retail expansion and technology-driven product innovation, but will also continue its social-first mindset. Wonderskin's TikTok's viral peel-off Wonder Blading Lip Stain Masque is a perfect example of the brand's approach to product and marketing, which has included crossover campaigns with Chipotle.
The brand will also pursue new category launches, per the brand.
"Welcoming one of the most iconic firms in growth equity to join us on this journey speaks to the strength of our innovation, our team, and our vision," said Michael Malinsky, co-founder and CEO of Wonderskin. "The resources, expertise, and strategic guidance Insight brings will help us forge the next-generation beauty company."
"We believe Wonderskin is reshaping the beauty landscape with patented innovation, bold product design, and a deep connection to today's consumer," said Rebecca Liu-Doyle, managing director at Insight Partners. "Their ability to fuse science, creativity, and cultural relevance is rare—and we're excited to support them as they build the next iconic beauty brand."
