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Arbelle helps brands create foundation ranges that celebrate diversity

Lead Image Arbelle Foundation Inclusivity Analysis

For cosmetic brands, inclusivity has become a cornerstone of relevance and trust, influencing consumer loyalty and brand perception.

However, achieving inclusivity isn’t just about adding more shades – it requires understanding how diverse skin tones are represented, perceived, and catered to.

This is where Arbelle’s Foundation Inclusivity Analysis makes a game-changing difference.

What is the Foundation Inclusivity Analysis?

Arbelle’s Foundation Inclusivity Analysis is a data-driven approach to assessing the inclusivity of your foundation shade range.

Backed by cutting-edge AI technology and built upon the innovative Monk Skin Tone Scale, Arbelle’s analysis evaluates how well your products meet the needs of consumers with diverse skin tones. 

In Text Image Arbelle Foundation Inclusivity Analysis

The Monk Skin Tone (MST) Scale is a framework specifically designed to reflect a wide range of skin tones. Developed by Ellis Monk in collaboration with Google, the scale transcends traditional skin tone evaluation methods to offer a deeper and more precise understanding of human skin color.

From identifying shade gaps to uncovering strengths to focus on, the Foundation Inclusivity Analysis provides insights to help your brand deliver truly inclusive products.

And the best part? Arbelle is offering cosmetic brands the opportunity to apply for this analysis for free.

Why does inclusivity matter for foundations?

The global beauty industry has come a long way in addressing inclusivity, but the road ahead is still challenging. Foundation shades often fail to represent the full spectrum of skin tones, leading to frustration and exclusion for millions of potential customers.

Studies show that brands with inclusive shade ranges not only win consumer trust but also achieve higher sales and broader market appeal.

It is obvious, therefore, that inclusivity is more than a trend. Modern consumers expect brands to reflect the diversity they see in themselves and their communities. With Arbelle’s Foundation Inclusivity Analysis, your brand can ensure that your foundation range aligns with these expectations and stands out in a competitive market.

This analysis has proven invaluable for some of the world’s leading cosmetic brands, providing a clearer understanding of their products. It has also served as the foundation for the implementation of tools like the Shade Finder, helping customers find the right products for their needs.


What you can expect from the analysis

Foundation Inclusivity Analysis provides cosmetic brands with a structured and detailed approach to evaluating the inclusivity of their foundation ranges. By offering actionable insights and benchmarking inclusivity, the analysis enables brands to make informed decisions about their product offerings.

Here’s what the analysis includes:

  1. Comprehensive shade evaluation: Breakdown of your shade range and identification of potential gaps that might exclude certain skin tones.
  2. Custom recommendations: Actionable guidance tailored to your brand’s goals, helping you optimize your foundation range to meet diverse consumer needs.
  3. Exclusive insights: Inclusivity trends shaping the beauty industry in 2025 and beyond, equipping your brand to stay ahead of the curve.

Join the movement toward real inclusivity

Inclusivity has become a proven driver of customer satisfaction and business growth. Brands that prioritize inclusivity foster stronger connections with their audience and see measurable improvements in market reach and sales performance.

By applying for Arbelle’s Foundation Inclusivity Analysis, your brand can uncover untapped opportunities, refine product offerings, and position itself as a leader in inclusivity.

To receive an in-depth report that highlights your areas of strength and opportunities for growth, apply here.

Disclaimer:

The above paid-for content was produced by and posted on behalf of the Sponsor. Content provided is generated solely by the Sponsor or its affiliates, and it is the Sponsor’s responsi­bility for the accuracy, completeness and validity of all information included. Global Cosmetic Industry takes steps to ensure that you will not confuse sponsored content with content produced by Global Cosmetic Industry and governed by its editorial policy.

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