The Art of Scaling: Navigating Claims, Regulations & Packaging Strategies for Your Beauty Brand in 2026 and Beyond

Beauty and personal care brands are racing to launch faster, expand globally and wow consumers with compelling, credible claims—all while navigating an ever-changing regulatory landscape. To answer your questions, Esko is hosting "How to Scale a Beauty Brand in 2026: Claims, Regulations & Packaging Strategies" webinar on December 2, 2025. 

• Have a question for our experts? When you register, you can include your question to be addressed in our Q&A. 

Attendees will gain valuable insights from industry experts as they explore the perfect balance between the creative innovation and regulatory challenges of scaling a beauty brand. It will explore the evolution of product claims, from "clean" promises to efficacy-driven messaging, and show you how to conquer global labeling regulations. 

Mark Your Calendars

• Title: How to Scale a Beauty Brand in 2026: Claims, Regulations & Packaging Strategies
• Date: Tuesday, December 2, 2025
• Time: 9:00 AM Central Standard Time
• Registration: Attend live or watch on-demand.

Key Takeaways

• How product claims are shifting from "clean" to evidence-based efficacy.
• Strategies for designing globally compliant artwork and predicting regulatory changes.
• How proactive labeling can slash risk, accelerate market entry, and keep your brand compliant worldwide.

Speakers: 

Gwenael Bultelle, Category Specialist, CPG of Esko – with over 20 years of experience and a proven record of refining processes and internal workflow.

Lorne Lucree, Founder of Quiet Coyote – leader in beauty innovation, product development and R&D, with expertise in formulation science, packaging, sustainability and consumer insights.

Karen Yarussi-King, President of Global Regulatory Associates, Inc. – seasoned regulatory affairs professional with over 30 years of experience in beauty brand guidance.