Firmenich has launched Scentmate, an AI-enabled platform that streamlines and simplifies fragrance co-creation for entrepreneurs and independent brands. Scentmate, currently available in Europe, reportedly offers immediate access to scents, making perfumers and experts available throughout the entire product development journey.
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Scentmate's digital briefing process of allows customers to define all relevant parameters. It then recommends the best perfumer-curated fragrance solutions, shortening the development process.
In addition, Scentmate streamlines ordering and fulfillment to help customers simplify their supply chain: online sample requests, digital ordering, flexible quantities and online payment.
Samples arrive within 48 hours, and orders are fulfilled in less than five days. Additional benefits include guidance on safety and regulatory legislation, tailored to specific categories and geographic markets.
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Ilaria Resta, president global perfumery, Firmenich, said, “As creators of positive emotions and the industry’s innovation champion for over 125 years, our mission is to bring high quality fragrances to every consumer. Today, we are very excited to launch the first game-changing fragrance solution tailor-made for entrepreneurs and independent brands. We went from conception to execution in less than one year—leveraging Firmenich’s best capabilities, including over 50 years of fragrance data, to revolutionize the way to scent.”
Alfonso Alvarez-Prieto, Scentmate general manager, added, “Scentmate allows customers to match their creative ideas with the ideal, winning fragrance. We offer an intelligent, user-friendly platform, bolstered by human creation, to easily co-create the perfect fragrance that will drive consumer preference, while dramatically increasing speed to the market. Behind the platform are the world’s most renowned perfumers, one of the largest fragrance-related databases of global consumer insights and a young and dynamic team fully dedicated to this mission.”
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