In Ha Mood has officially launched, marking the first-ever fragrance from global superstar and multi-hyphenate artist Ice Spice and the next evolution of her rapidly growing brand.
Inspired by Ice Spice's confidence, individuality, and unapologetic energy that define her music and brand, the prestige eau de parfum brings her bold perspective to the category for the first time. The launch has been supported by a social-first reveal strategy to connect consumers with In Ha Mood ahead of its nationwide arrival at Ulta Beauty.
"Ice Spice has built an incredible connection with her community through her authentic style, creativity and cultural influence, making In Ha Mood a natural fit for Ulta Beauty," said Linda Suliafu, Vice President of Merchandising, Ulta Beauty.
"The fragrance's social‑first debut tapped directly into how our guests discover, share, and shape beauty trends today, and this partnership highlights how we continue to show up in the spaces where culture and conversation are already thriving." Suliafu adds.
That vision guided every step of the eau de parfum's creation. The Revlon Fragrances team worked closely with Ice Spice to develop a scent that is authentic to her personality, style, and connection with her fans. Named after one of her most recognizable songs, In Ha Mood represents more than a title – it's a lifestyle that embodies the confidence and energy that define Ice Spice, and inspired how the fragrance came to life.
"Creating this fragrance with Revlon was a chance to bring my world into something people can actually wear – a scent built around being that girl," says Ice Spice. "It's feminine, but it's also bold like the energy I put into my music and everything I do. I want people to feel unmatched, untouchable, and unforgettable when they wear it."
Created with main-character energy in mind, this addictive Floral Fruity Amber fragrance opens with a sparkling Queen Royale Accord, a unique blend exclusively named for Ice Spice, of Berry fizz layered with notes of pear and wild raspberry. At its heart, majestic rose, plum blossom, and magnolia unfold into a soft yet bold floral bouquet, while a warm base of vanilla absolute, magenta moss, and sensual amber leaves an enchanting trail.
The bottle features a soft pink hue and sculptural silhouette that feels both modern and indulgent. At the neck, a standout bow detail designed to resemble a butterfly adds a signature touch. Topped with an emerald-cut cap and finished with a custom inscription of In Ha Mood in a bold, expressive script, the bottle feels personal and unmistakably Ice Spice. It's designed to stand out in any fragrance collection while reflecting the eau de parfum's playful, feminine, and magnetic energy.
"Our partnership with Ice Spice enables us to bring her unique point of view and passion for scent to the fragrance category. Her generational talent perfectly connects with how today's consumers discover, engage with, and express themselves through beauty," says Amber Garrison, President, Elizabeth Arden and Fragrances at Revlon. "From the product itself to the digital- and social-first way we're bringing it to market in collaboration with Ice Spice herself, In Ha Mood is designed to meet consumers where culture, commerce, and conversation intersect. We're thrilled to debut this fragrance with our partners at Ulta Beauty, a leading destination for consumers who love fragrance and want to explore and discover what's new."
The official launch of In Ha Mood was preceded by a first-of-its-kind TikTok Shop LIVE with Ulta Beauty, where In Ha Mood became the first new brand launched through Ulta Beauty's TikTok Shop.
In Ha Mood is available exclusively on Ulta.com in three sizes.
