amika, the Brooklyn-based, B Corp-certified hair care brand, has announced its debut at Ulta Beauty.
The expansion marks amika’s first new brick-and-mortar retail partnership in the United States in over 10 years. Starting December 1, amika products will be available in all Ulta Beauty stores nationwide and online at Ulta.com, giving shoppers access to a range of wash care, masks and styling products. This includes its Dry Shampoo SKU in the prestige hair care market, Perk Up Dry Shampoo and its bestselling Soulfood Nourishing Hair Mask. Some new additions include its Frizz-Me-Not Hydrating Anti-Frizz Treatment and Forget Frizz Anti-Frizz Shampoo and Conditioner.
The Hair Care Brand Stylists Trust
“Expanding into Ulta Beauty marks an exciting new chapter for amika,” said Chelsea Riggs, amika CEO. “Ranked #4 and the fastest growing among the top 10 salon hair care brands, amika was born in the salon and built by a community of stylists and beauty lovers."
Riggs adds, "We’re thrilled to bring our professional-grade products and inclusive hair care philosophy to Ulta Beauty’s diverse and devoted guests across the country. With Ulta’s own in-store salons and talented stylists, this partnership further underscores the amika heritage as a professional brand and reinforces our commitment to delivering salon-level performance and results to all.”
amika was founded in 2007 in Brooklyn as a professional hair care brand. Now, 42% of amika’s consumers discover the brand through their salon or stylist. Amika’s expansion into Ulta Beauty reflects their mission to make salon-quality performance more accessible to consumers.
“We’re thrilled to welcome amika, a brand our community has requested for some time, to all Ulta Beauty stores nationwide and on Ulta.com,” said Penny Coy, senior vice president of merchandising at Ulta Beauty.
Coy adds, “As we continue to solidify Ulta Beauty as the go-to destination for all things hair through our unmatched product assortment and in-store salon experiences, this partnership brings even more excitement to our guests. With amika’s roots in professional salons and a brand story grounded in performance and creativity, the alignment in our partnership is seamless. Making the brand more accessible both on shelves and through salon services is a natural synergy that enhances the way our guests discover, get educated and experience hair care. We’re excited to introduce even more beauty lovers to amika’s high-performing, fun-loving products in an environment that truly reflects our shared DNA.”
As part of the rollout, amika will be a part of Ulta's salon brand feature from December 28 to January 24, further reinforcing the brand’s salon heritage and giving guests a chance to experience amika firsthand.
