Olaplex Holdings, Inc. has entered into a definitive agreement to be acquired by global consumer and industrial giant Henkel for $2.06 per share in an all-cash transaction. The deal represents an equity value of approximately $1.4 billion and a 55% premium over the company’s closing stock price on March 25, 2026. (The possibility was first teased in January of this year.)
The acquisition aims to pair Olaplex's science-led prestige brand with Henkel’s expansive global reach and resources.
Key expected benefits include professional channel strength, combining complementary relationships with the global stylist and salon community.
Omnichannel reach will also be enhanced, merging Olaplex's strong North American direct-to-consumer (DTC) and specialty retail presence with Henkel’s international footprint.
Upon closing, which is expected in the second half of 2026, Olaplex will continue to operate under its existing name and brand but will no longer be listed on Nasdaq. Advent International, which has backed the company since 2019, will fully exit its investment.
The acquisition news follows Olaplex's fiscal year 2025 results, which showed a brand in the midst of a "Bonds & Beyond" transformation.
The company ended 2025 with 4.3% sales growth in Q4, reaching $105.1 million. This was driven by an 18.9% increase in the professional channel and a 6.6% increase in DTC, despite a 14.5% decline in specialty retail.
For the full year, net sales remained nearly flat (up 0.1%) at $423.0 million.
Olaplex reported a net loss of $9.3 million for the 2025 fiscal year, compared to a net income of $19.5 million in 2024. Prior to the acquisition announcement, the company had guided for 2026 net sales between $414 million and $435 million.
Amanda Baldwin, CEO of Olaplex, noted that the acquisition marks an exciting next chapter that will "accelerate our product innovation" and "expand our reach" as part of the Henkel platform.
