P&G beauty brand CoverGirl has partnered with singer Pink to help convey its belief in beauty with an edge. In her new role as a CoverGirl, Pink aims to dare every woman to take more beauty chances and kick traditional beauty conventions to the curb. The artist recently wrapped her first print advertising campaign with the brand, to debut this fall.
Throughout her career, Pink has built a reputation for being a fearless, fun innovator, so it’s fitting that as the first chapter of her CoverGirl story, the singer will be the face of a new mascara innovation from the brand.
“Pink is a powerful and provocative role model, who has always been an advocate of individualism and making no apologies for who you are,” said Esi Eggleston Bracey, VP and general manager, CoverGirl Cosmetics. “That combination of irreverence and integrity is exactly what the CoverGirl brand loves about her and identifies with. We have admired Pink’s art and her attitude for years. We love the energy and confidence that she radiates, and the fact that inside and out she’s as cool as she looks. She’s an awesome addition to our CoverGirl family.”
Of the partnership, Pink herself commented, “Joining a group of women who have always inspired me—to laugh out loud, let my guard down or play around with my beauty look—is such an honor.”