Elizabeth Arden announced that it has signed an exclusive agreement with supermodel Karlina Caune, who will be the new global face of the Elizabeth Arden brand. Cuane will appear in the brand's advertising campaigns, marketing programs and public relations events, and will also be an active participant in Arden's digital and social media platforms.
"The modern Elizabeth Arden woman is a passionate, multi-cultural individual who leads an active professional lifestyle," says Scott Beattie, chairman, president and CEO, Elizabeth Arden, Inc. "In Karlina Caune, we have found a beautiful and intelligent young woman who embodies the ideals of the Arden brand."
Based in New York, the Latvian born model is one of the most coveted faces in beauty and fashion. Caune has graced the pages of fashion magazines globally, and walked the runway for the world's top fashion brands.
"I am honored to join this iconic brand. Not only have I always loved the products, but Elizabeth Arden as well," says Caune. "She was a woman ahead of her time and her philosophy about embracing women's natural beauty is inspiring to me. I'm excited to join this community that supports strong, confident women."
Caune will appear in Elizabeth Arden advertising campaigns beginning in spring/summer 2015.