COVID-19 and its retail and lockdown impacts have made 2020 the "year of livestreaming." In response, Livescale has launched live shopping for North American Shopify merchants, another step toward the growing live shopping trend.
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According to the company, it provides a brand-owned and multi-device-friendly solution that allows North American merchants to engage with and convert more consumers online. The push comes after a reported increase in e-commerce revenue since COVID-19.
Laura Carinci, director of digital marketing and content at jewelry brand Jenny Bird said, "Livescale has allowed us to connect directly with our online customers, bringing the shopping experience right to their screens with interactive and intimate lives. The process is so streamlined that it only takes a few steps to install and get up and running."