Hims & Hers has announced a parternship with The Vitamin Shoppe to roll out its hair care products both online at vitaminshoppe.com and in-store at more than 280 locations.
The partnership will begin with a variety of hair care solutions with potential expansion into other Hims & Hers offerings early next year.
Previously: Hims & Hers Closes New Funding
Melissa Baird, chief operating officer of Hims & Hers, said: "Providing consumers access to personalized care has always been our priority. We are excited to work with The Vitamin Shoppe, which shares our passion for helping consumers be their best selves, to bring our hair care solutions to more physical retail locations, as well as their digital shoppers.”
Muriel Gonzalez, chief merchandising and marketing officer at The Vitamin Shoppe said: “As the premier destination for a comprehensive range of trusted health and wellness solutions, The Vitamin Shoppe is pleased to now offer the innovative hair care products from Hims & Hers, including shampoos, conditioners, and topical hair growth solutions. Beauty, skin care, and hair care are essential product categories for our customers and we are excited to expand our offering to include these high-quality formulas from the hair care experts at Hims & Hers.”
