CVS Pharmacy Adds to BeautyClub Loyalty Program


CVS Pharmacy is adding more opportunities and enhancements to its ExtraCare BeautyClub loyalty program. The updates are a direct response to consumer feedback for a more experiential beauty rewards program.

Related: Sormé Relaunches at CVS Drugstores

Some of the new benefits for CVS Pharmacy BeautyClub members include a free beauty gift each month for members that spend $30 on qualifying beauty products, and an additional 10% ExtraBucks Rewards ($20 maximum) during the semiannual CVS Epic Beauty Events and Beauty VIP Private Sales Events.

Members can also get 25% off select brands during CVS’s first Beauty VIP Private Sale Event, including Revolution Beauty, Rainbow, ella+mila and GSQ by Glamsquad, as well as pro salon hair care brands like Biolage, Big Sexy Hair, It’s a 10 and American Crew.

ExtraCare and BeautyClub members can also take advantage of an enhanced Rewards Tracker in the CVS app.

Andrea Harrison, VP of merchandising, beauty and personal care at CVS, says, “We are always looking for ways to inspire our beauty customers with a selection–and an experience–that simultaneously offers value and innovation. In line with our ongoing mission to deliver the brands and trends that speak to our customers, the revamped BeautyClub makes the discovery of cutting-edge products and well-being solutions more exciting and accessible than ever before.”

Michele Driscoll, VP of customer engagement, loyalty and personalization at CVS, says, “Our reimagined loyalty programs are designed to meet our customers’ evolving wants and needs. We’re thrilled to bring our ExtraCare program members more flexibility in how they earn and spend their beloved ExtraBucks rewards and now offer our BeautyClub members exciting insider access, monthly gifts and extra rewards.” 

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