The Honest Company has announced the appointment of Katie Bayne to its Board of Directors.
She joins founder Jessica Alba and five other members in overseeing the company’s mission and strategy. Bayne brings more than 30 years of consumer marketing experience to the role, including global management positions of increasing responsibility at Coca-Cola, where she served as chief marketing officer, North America and then president, North America brands. She currently serves as founder and president of Bayne Advisors, a strategic consulting firm.
Bayne is the board’s second female member; her appointment is part of the company’s continuing commitment to cultivating a diverse and inclusive workforce.
“Creating more diversity within our business is critical to executing our strategy,” said CEO Nick Vlahos. “As we continue to grow and expand into new markets around the world, we need to mirror the communities that we serve within our own operations. Katie is an exceptional, proven business leader who truly understands our mission and business, and I look forward to her support as we continue on our journey to becoming a global brand.”
“I’ve admired The Honest Company since its inception and have a deep respect for the company’s goals and aspirations,” said Bayne. “The existing team has created an incredible foundation and positioned the company for global expansion. I’m thrilled to have a role in shaping and building the next phase of sustainable growth.”