Gabrielle Union, Dwyane Wade Announce Kids Skin Care Band

Jun 23rd, 2021

Hannah Fink

Gabrielle Union And Dwyane Wade.

Gabrielle Union And Dwyane Wade.

Gabrielle Union and Dwyane Wade have announced they are launching a children's skin care brand called Proudly, set to debut at the end of 2021, per Essence.

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Proudly will cater toward children with melanin-rich skin tones.

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Notably, 'spending per buyer was directly influenced by the presence of children: among households with children, the average spending per buyer in Q1 increased at five-times the rate as those without children,' per Circana.

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Because retinol and Malassezin operate via different pathways, their benefits are complementary, rather than redundant, according to the brand.

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