A recent study released by Skincare Hero unveiled the most popular skin care brands on Tik Tok.
Previously: Report: Top US Beauty Brands
According to the study, these brands are the top 10 on the platform based on follower count and hashtag views:
- The Ordinary
- L'Oréal Paris
- Estée Lauder
CeraVe, though the second most popular brand, has published only one video on the platform.
The Ordinary and CeraVe together have more hashtag views than every other skin care brand combined.
In addition, the study revealed the most active brands on Tik Tok: