Further, the report states that an uncertain economic climate and the resulting low consumer confidence have had an adverse effect on sales. Positive upmarket trends include a shift towards natural and wellness products, and private labels are increasing share.
Volume growth outpaces value growth, especially in regards to body care. German use of suntan lotions, oils and creams is below the European average, with only 55% of adults using these products. Usage drops considerably for women above the age of 65.