Eucerin has entered the face care category with the launch of its Immersive Hydration Collection, which is said to intensively hydrate skin and visibly smooth fine lines and wrinkles.
The collection is enriched with antioxidant complexes to help fight the damaging effects of free radicals. It is suitable for all skin types, including sensitive skin.
The Immersive Hydration Collection features four products:
- Eucerin Immersive Hydration Moisture Boost Serum: Provides 24-hour hydration and immediately visibly smoother skin.
- Eucerin Immersive Hydration Daily Lotion with Broad Spectrum SPF 30 Sunscreen: Helps defend against damaging free radicals and hydrates to reduce the look of fine lines and wrinkles.
- Eucerin Immersive Hydration Night Cream: With Pro-Vitamin B5, conditions skin during the night and supports a visibly renewed appearance.
- Eucerin Immersive Hydration Gel Cream: Ultra-lightweight formula helps restore skin's moisture barrier and provides up to 72-hour hydration.
These products are currently available at select drug stores, grocery stores and Amazon.com.
Frank Kirchner, director of clinical and scientific affairs for U.S. Derma Brands at Beiersdorf, said, 'Science is in our DNA at Eucerin and the Immersive Hydration Collection is backed by extensive clinical studies that have proven the multi-benefit formula. The unique formulations feature two sizes of hyaluronic acid, with macro molecules to hydrate the skin's surface layer and with micro molecules that are 40x smaller to hydrate deep into the skin's upper surface layers to deliver visibly smoother skin."
Marie Chollet, marketing director, Eucerin Face, said, "We are thrilled to enter the Face care category in such a breakthrough way with Immersive Hydration. These products give consumers the opportunity to choose a first-to-market face care collection with multi-weight hyaluronic acid to go beyond hydration and enhance their daily skin care routine."