It's no secret that boys have been an afterthought in the skin care conversation, often being left out of the beauty aisle. In American culture, sunscreen has been marketed, sold and packaged primarily for women, treated more like a beauty accessory than a daily essential.
The result? Young men are the least likely group to protect their skin from the sun (only 8% of men between ages 18-29 wear sunscreen when out for an hour or more), leading to a disproportionate risk for skin cancer as they age.
Too few boys grow up learning that caring for their skin is part of caring for themselves. To reverse this trend, they need products that are marketed towards them that look and feel great.
Skinmetal's Skin-Loving Sunscreens with Corrective Properties
Designed specifically for teen boys and young men, Skinmetal brings prevention, confidence and science together in a brand that speaks their language. The brand was founded by Wendy Sue Swanson, M.D., a pediatrician, digital health expert and melanoma survivor who has spent her career helping families build healthier habits and embrace proven prevention tactics.
Skinmetal enters the men's personal care market with two skin-loving sunscreens:
- Daily Metal Stealth
- Daily Metal Green Stealth
The two mineral sunscreens are formulated for daily wear with broad-spectrum SPF 51, featuring 12% non-nano zinc oxide and hydrating niacinamide. Green Stealth offers immediate redness correction and includes bakuchiol, a plant-derived ingredient known for improving skin appearance and supporting anti-aging benefits. Both are packaged in more modern, masculine packaging.
Made and Marketed for Young Men
"Boys deserve products that are irresistible and immediately rewarding," says Swanson. "We know the best sunscreen is the one you actually use. We've built Skinmetal to shift the inertia of the beauty culture, and we're committed to selling products with proven health benefits."
She adds, "We make daily sunscreen and innovative products with UV filters to prevent aging and decrease cancer risk. We want UV filters and products that protect to feel less like a chore and more like a signal of masculinity, confidence and self-respect."
More than skin care, Skinmetal aims to empower the next generation of men with daily habits that build strength, decrease risk, boost confidence and manifest more time outside.
