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Aprisa Using Covectra’s StellaGuard for Product Serialization

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Aprisa will be using StellaGuard’s smart label, mobile authentication solution and end-to-end traceability to protect the authenticity of its products.

Aprisa will be using Covectra’s StellaGuard to serialize its cosmetic skin care products and better track the chain of custody of its products.

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Aprisa will be using StellaGuard’s smart label and mobile authentication solution on all its products to verify that any product is an authentic Aprisa. It will use end-to-end traceability capabilities to track the chain of custody of its products.

The smart label provides a dual layer of protection with a non-reproducible film that combines a serialized QR barcode with a 3D image of holographic stars embedded in a random pattern. Consumers can scan the barcode with the StellaGuard mobile app and verify the product’s authenticity.

Apral Jones, CEO of Aprisa, says, “We are extremely excited to launch Covectra’s cutting edge technology to combat consumer fraud and provide brand protection. Our scientifically-based skincare products are formulated with high-quality ingredients to meet the unique needs of consumers and their families. Our exclusive, proprietary formulas are clinically tested, BPA free, paraben-free, and gender-neutral and now our customers will have greater reassurance and peace of mind that what they are buying is the authentic Aprisa product.”

Steve Wood, CEO of Covectra, says, “E-commerce has experienced more demand for vulnerable cosmetic products due to the pandemic, heightening the need for secure packaging. In addition, the application of counterfeit makeup can be harmful and sometimes even deadly. Our StellaGuard brings intelligent next-generation labeling to the beauty and cosmetics industry and integrates seamlessly with our other solutions for a complete, highly secure anti-counterfeiting beauty labeling and packaging solution.”