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Is Anastasia Beverly Hills a $3 Billion Brand?

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A new potential investment in Anastasia Beverly Hills is raising the brand's profile further.

TPG Capital, which has established stakes in beauty players such as e.l.f. and Beautycounter, is reportedly nearing a stake in Anastasia Beverly Hills that could "value the company at $3 billion."

Anastasia has a rumored $200 EBITDA and is a leader in earned media value in social media circles.

Anastasia has also been declared a buyable brand by Kline Group.