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Avon Appoints EVP for its Largest Business

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Avon Products, Inc. (Avon) has announced its appointment of José Vicente Marino to the role of executive vice president and general manager, Brazil, effective Sept. 17, 2018.

In his new role, Marino will be responsible for accelerating growth in Brazil, Avon’s largest business. He brings to the organization extensive general manager, direct selling, consumer and strategic planning experience. His executive appointments include chief operating officer and a member of the executive committee at Natura & Co.—where he led multi-channel and multi-brand strategy and the sales team—and, most recently, president at Flora Cosméticos e Limpeza.

Related: [update] Avon, Emotions and the Future of Beauty

“We are delighted to welcome José Vicente to our executive leadership team,” said CEO Jan Zijderveld. “His direct selling expertise, deep knowledge of Brazil, the consumer products industry and disciplined leadership skills, alongside a proven track record in driving growth and turning businesses around, will add tremendous energy to accelerating our business opportunities in Brazil. José Vicente has a strategic mindset and a drive for execution that I am confident will help us make great strides in our commercial operations to generate long-term profitable growth.”

Added Marino: “It is exciting to join Avon during this important time in its history. I have long admired Avon's brand, its millions of beauty entrepreneurs, its highly appealing portfolio of beauty products and the compelling purpose at the heart of a company, which has been a champion for women for over 100 years. With consumers losing trust in corporates, direct selling between a Representative and her customer has never been more relevant. I was also attracted by the quality of the executive team, who will help me to increase Avon's selling opportunity in Brazil, leverage digital opportunities, enhance execution and drive increased profitability.”