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IBM's Watson to Power Oriflame

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Oriflame will use IBM's Watson to boost its IT prowess.

Oriflame, which has experienced some challenging financial results, is recruiting IBM's Watson to power its IT makeover. By harnessing the power of analytics, cognitive systems and cloud-based services, Oriflame believes its investment of €46 million over seven years will generate savings of about €3 million, which will be reinvested in Oriflame’s continued IT development.

“For Oriflame, already being advanced in the online area, this partnership will be another leap forward in our digital business transformation," said Gabriel Bennet, chief financial officer, Oriflame. "IBM’s innovation in cognitive analysis for IT and financial transactional services will provide us with valuable business insights. Oriflame will continue to manage the IT portfolio and develop its core systems."