As we reported in May, Kylie Cosmetics' Instagram has been cleared out in what is widely expected to be a relaunch. Now, the brand seems to be branching out with the appearance of the mysterious @KylieBaby handle. As Insider noted, "Kylie Jenner filed a patent for a baby-goods company called Kylie Baby."
While no further details are immediately available, the news comes following the appointment of Andrew Stanleick as CEO of Kylie Jenner Beauty Brands.
As the executive said at the time of his appointment, "We have a clear plan in place to accelerate growth and ensure these businesses are able to continue to deliver outstanding products that are new, innovative and sustainable ... It’s a very exciting time for everyone involved and we have a fantastic opportunity to build something very special together.”
