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New Avon Becomes The Avon Company

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Formally known as New Avon Company, the corporate name will be changed to The Avon Company.

New Avon Company has announced it will be changing its corporate name to The Avon Company. 

Related: Avon Opens Studio 1886 in Los Angeles

The new name is in effect immediately and will kick off Avon's 135th year in business. 

Paul Yi, CEO of The Avon Company, said, "Our name has changed to more clearly represent our vision and provide a more independent front as we continue to grow and build upon the business. It better captures Avon's diverse array of brand and product offerings such as Belif, Mission Luxereve, CHI, Physiogel, and Daily Essentials home products."