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Sally Beauty Launches AI-Driven Pricing

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The technology implementation with Revionics will empower Sally Beauty to achieve new levels of scalability and efficiency.

Sally Beauty Holdings, Inc. has partnered with Revionics’ intelligent pricing platform to enhance its pricing performance strategy.

Related: Sally Beauty Names Operations and Merchandising VPs

With support from Revionics’ AI-powered solutions, Sally Beauty Holdings can ensure that it:

  • offers competitive price levels to its customers

  • increases revenue and profit performance

  • delivers effective and better-targeted promotions

  • delivers profitable markdown plans that maximize sales, margins and sell-through

Pamela Kohn, senior vice president, chief merchandising officer, Sally Beauty Holdings, said, "At Sally Beauty Holdings, we’re always looking for ways to drive our business forward with proven solutions. With Revionics, we saw the opportunity to leverage artificial intelligence and advanced analytics to better inform pricing and promotional decisions that support the attainment of our strategic goals. As we advance our organizational agility, we felt confident that Revionics’ pricing solutions offer trustworthy, data-driven recommendations that will adjust with our customers’ evolving expectations and prepare our business for both short-term and long-term success.”

Pete Sinisgalli, Aptos CEO said, “Sally Beauty Holdings is a resilient and respected retailer that is digitally transforming its business and bringing greater cohesion between its in-store and online experiences. We are excited to work with Sally Beauty Holdings as it continues to create a modern and engaging experience for its customers, an experience that will be greatly enhanced with an aligned pricing strategy across its vast retail and distribution enterprise.”

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