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Shiseido Launching Animal Crossing Movie Project

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The special movie will be posted on Shiseido

The special movie will be posted on Shiseido's Twitter on October 23, 2020.

Shiseido is launching Camellia, a user-participation-based movie project set in Animal Crossing: New Horizons, in an effort to connect people and bring fans around the world together as part of its "With One Another. Without Limits. Our Future is Beautiful." campaign.

Previously: Shiseido Americas CEO & President, Marc Rey, Steps Down

Available for Nintendo Switch, users will be able to film their own unique videos based on the special movie storyboard and post them on Twitter. The movie will be posted on Shiseido's Twitter on October 23, 2020.

Custom design items such as dresses, beauty consultant uniforms and makeup designs that reflect the brand's products will be available for users to make their videos.

The brand launched its global campaign "With One Another. Without Limits. Our Future is Beautiful." in July to encourage people to "go beyond their limits and expectations to find their own inner beauty and build a brighter future."

For more information, visit Shiseido's website.