Sugary Cosmetics Launches Sweetheart Collection for Valentine's Day

Jan 21st, 2020

Jessie Kern

Sugary Cosmetics has launched its new Sweetheart Collection, inspired by the popular Valentine's Day conversation heart candies.

Sugary Cosmetics has launched the Sweetheart Collection, inspired by conversation hearts, which includes a heart shaped palette covered in conversation hearts.

Previously: How KKW Fragrances celebrated Valentine's Day

To honor the Valentine’s Day treats, Sugary Cosmetics added a chocolate scent to the palette, which has 18 shades, all with fun, flirty names and retails for $29.

The Sweetheart Collection also includes three style lashes, 100% cruelty free, which can be worn up to 25 times and retail for $12. The lashes come in a heart shaped boxes, each with their names written on top to imitate conversation hearts as well.

Additionally, the Sweetheart Collection features a 12-piece makeup brush set. Each brush has small hearts printed on them and comes with a protective case. The brushes are cruelty free and retail for $28.

To accompany the collection, Sugary Cosmetics also introduced extra accessories, like heart shaped makeup brush cleaners and beauty sponges in a heart shape.