Frank Body plans to become climate-positive by 2023. The company outlined this commitment in its Foundations of Frank report, detailing key areas of focus over the next 18 months.
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As part of its sustainability commitment, Frank Body will not partner with brands that they feel are not doing enough to be sustainable, specifically when it comes to end-of-lifecycle consumer packaging.
The company plans to be plastic-neutral by 2022 through its partnership with Tridi Oasis. All body scrub bags will be carbon-negative and fully recyclable. All packaging tubes will be made from more than 80% sustainable materials and all new body wash bottles will be made from 50% post-consumer recycled materials.
Frank Body purchased an allotment in Impact International’s forest program to offset the carbon footprint of its packaging production. It will protect native Australian wildlife and offset the raw materials used to manufacture packaging.
To address the environmental impact of order delivery and international freight orders, Frank Body partnered with Green Flight to utilize its restoration program and plant new trees as part of a reforestation project.
Alex Boffa, founder and chief operating officer of Frank Body, says, “As a brand, we recognize it will take a global effort to enforce positive change and build a more sustainable future. Our commitment is deeply rooted in Frank Body’s values; we exist to challenge the status quo and challenging the sustainability progress across every one of our partners and ourselves is no different. We are up against a rapidly changing planet with slow-moving government initiates; therefore, it continues to be pivotal that brands step up and lead. The onus to improve the livelihood of our planet ultimately falls back on brands and consumers because governments like Australia are doing very little.”
