Report: Walmart Testing Twitter's Livestream Shopping Platform

Nov 23rd, 2021
Jacquelyn Mueller, associate editor, Global Cosmetic Industry
This Twitter livestream is said to be the initial test of Live Shopping on the platform in the United States.
This Twitter livestream is said to be the initial test of Live Shopping on the platform in the United States.

Walmart will become the first retailer to test Twitter's live stream shopping platform on November 28, 2021 with a Cyber Deals live event on Twitter, according to TechCrunch.

TechCrunch reports that during the live event, which begins at 7 p.m. EST, users will be able to shop featured products from Twitter, as well as walmart.com/live and Walmart's Facebook, Instagram, Tik Tok and Youtube accounts.

The live event will be hosted by Jason Derulo and special guests are slated to join.

According to TechCrunch, Walmart will host more than 30 shoppable livestream events across eight platforms.

This Twitter livestream is said to be the initial test of Live Shopping on the platform in the United States.



Related
The initial Walmart launch will include Dr. Squatch bar soaps, shampoo, conditioner and Soap Gripper shower booster.
Dr. Squatch Expands Retail to Walmart
Nov 29th, 2021
The Garnier Fructis Pure Clean Hair Reset collection includes six products focused on scalp health that ranges from in-shower to leave-in hair care, available exclusively at Walmart.
Garnier and Walmart Launch Exclusive Hair Line
Oct 7th, 2021
The formulas are designed to be an introduction into a skin care regimen.
Skin Proud Launching At Walmart
Aug 19th, 2021
Photo: pH-D Feminine Health Support's Facebook.
pH-D Feminine Health Expands Walmart Distribution
May 20th, 2021
More in Companies
Inolex's latest ingredient, Spectrastat CHA (INCI: Not Provided) is a 100% natural, non-palm derived chelating agent in powder form joining the line of Spectrastat preservation products.
Inolex Issued European Patent for Multifunctionals, Announces Spectrastat CHA Chelating Agent
Inolex's latest ingredient, Spectrastat CHA is a 100% natural, non-palm derived chelating agent in powder form joining the line of Spectrastat preservation products.
Apr 17th, 2024
Francois Tassart (left) and Barbara de Saint-Aubin.
Albéa Group Announces Leadership Appointments
Albéa Group has named Francois Tassart its CEO and Barbara de Saint-Aubin has been named CEO of Albéa Tubes.
Apr 17th, 2024
Parand Salmassinia, president of personal care, perfumery and beauty, at dsm-firmenich, said, 'We are thrilled to embark on this journey with ExoLab Italia. We truly believe that, together, we have the power to revolutionize the skincare market. This collaboration aligns perfectly with our commitment to providing our customers with the highest quality products that meet the growing demand for natural, effective and sustainable ingredients in the skin care market.'
dsm-firmenich Partners With ExoLab Italia to Bring Plant-derived Exosomes Technology to Skin Care Market
Plant-derived exosomes are packed with a powerful blend of antioxidants, vitamins, proteins, lipids and messenger molecules that work together to enhance skin health and combat signs of aging.
Apr 17th, 2024
All-in-one Skin Microbiome Sampling & Analysis for Beauty Brands
Sponsored
All-in-one Skin Microbiome Sampling & Analysis for Beauty Brands
How new tools and platforms are optimizing beauty efficacy for cosmetic formulations and personal care products.
Apr 17th, 2024
Lubrizol and Proya sign a memorandum of understanding (MOU) for strategic cooperation.
Lubrizol x Proya Cosmetics Expand Strategic Partnership to Accelerate Beauty Product Innovation
Lubrizol has a tenured China and APAC-based team well attuned to the local market and continues to strengthen its local-for-local manufacturing, technical services and innovation capability in China.
Apr 16th, 2024
“Ingredients Revealed” is a part of BASF’s “Beyond Beauty” campaign, which drives the transition of the personal care industry to greater transparency and more sustainable and ecologically conscious solutions, per the company.
BASF Introduces Digital Service, 'Ingredients Revealed,' at in-cosmetics Global
“Ingredients Revealed” is a part of BASF’s “Beyond Beauty” campaign, which drives the transition of the personal care industry to greater transparency and more sustainable and ecologically conscious solutions, per the company.
Apr 16th, 2024
CARA AI from The Good Face Project allows beauty pros to converse with a narrowly trained generative AI interface, thereby accelerating the development process and quickly addressing questions and concerns.
A ChatGPT for Beauty? The Good Face Project Has One.
A new consultative AI-powered tool can reportedly help brands optimize or even reverse-engineer formulations in seconds.
Apr 15th, 2024
Vizor is a global leader in zinc oxide powders and dispersions.
LBB Specialties is Vizor's Exclusive Channel Partner in US for Product Portfolio
The portfolio includes the Super Zinc, Super Sperse and Sheer Sperse lines.
Apr 11th, 2024
The researchers manually collected tiny samples (less than 5 g) from roots, stems, leaves, fruits, litter and soil for reproduction via biotech, thereby preserving biological resources while accessing novel natural actives.
Apoena Biotech Bioprospects the Amazon for Sustainable Biological Actives for Cosmetics
Key biological actives from this bioprospecting mission are expected to be available to the market beginning in September 2025.
Apr 5th, 2024
“I see the acquisition of Lucas Meyer Cosmetics as a significant step forward for Care Chemicals. Customers as well as consumers increasingly demand high-value natural ingredients,” said Christian Vang, president of the Clariant Business Unit Care Chemicals and the Americas region.
Clariant Completes Acquisition of Lucas Meyer Cosmetics
Clariant has consolidated Lucas Meyer Cosmetics in its Business Unit Care Chemicals as of April 2, 2024.
Apr 3rd, 2024
Univar Solutions will exclusively distribute its pigments and colorants used in cosmetics and personal care formulations for Koel Colours.
Univar Solutions to Distribute Pigments & Colorants for Koel Colours
Both companies plan to streamline the technical and personnel support through collaboration, enhancing a strong customer experience blended with coloring solutions to meet U.S. Food and Drug Administration (USFDA) quality standards.
Apr 2nd, 2024