Garnier and Walmart are partnering on a hair care line available exclusively at Walmart— the Garnier Fructis Pure Clean Hair Reset collection. The line is specifically focused on scalp health and features six products ranging from in-shower to leave-in hair care.
The hair care collection is formulated with aloe vera, charcoal, peppermint, citric acid, micro-exfoliants, micellar agents and a cooling scalp technology intended to provide scalp and hair cleanliness.
The formulation is eco-designed to track biodegradability and the water footprint of products. The packaging bottles are made of 100% recycled plastic, excluding the pump or cap.
In 2021, Garner was officially approved by Cruelty-Free International through the Leaping Bunny program.
Each product in the collection costs $6.97 and is available exclusively at Walmart stores and Walmart.com.
The Garnier Fructis Pure Clean Hair Reset collection includes:
Clarifying Shampoo—normal hair and scalp
Rebalancing Shampoo—greasy hair and scalp
Hydrating Shampoo—dry hair and scalp
Anti-Residue Scrub—for hair and scalp
Hydrating Conditioner—for hair and scalp
Hydrating Serum—for dry hair and scalp
Alanna McDonald, president of Garnier, Maybelline New York and essie, says, "We are seeing skin care influence the hair care category now more than ever. Our consumers are interested in hair care products inspired by their everyday skincare because they know those ingredients deliver on clean. The new Pure Clean Hair Reset collection includes products that contain popular skin care cleansing ingredients like charcoal, and micellar agents to address everyday build-up from styling products, gels, and dry shampoo. We are delighted to collaborate with Walmart to bring this unique offering to life.”
Musab Balbale, vice president of beauty at Walmart U.S., says, "We have a long-standing relationship with Garnier, and their brand is one our customers know and love. It was important for us to collaborate on an exclusive product line to meet the needs of our Gen Z customers and reinforce our commitment to all customers. The launch of the Fructis Pure Clean Hair Reset collection expands our selection of on-trend products with sophisticated formulas and ingredients that deliver impressive hair and scalp benefits at an incredible value."
Ingredients (Anti-Residue Scrub): Water (Aqua), Cetearyl Alcohol, Polysorbate 21, Hydroxyethyl Urea, Peg-180, Glycerin, Behentrimonium Chloride, Fragrance (Parfum), Amodimethicone, Phenoxyethanol, Prunus Armeniaca Seed Powder/Apricot Seed Powder, Cetyl Esters, Hydroxyethylcellulose, Benzoic Acid, Isopropyl Alcohol, Hydrogenated Starch Hydrolysate, Trideceth-6, Menthol, Butylene Glycol, Citronellol, Chlorhexidine Digluconate, Linalool, Limonene, Geraniol, Cetrimonium Chloride, Aphanizomenon Flos-Aquae Extract, Melia Azadirachta Leaf Extract, Potassium Sorbate Fil T279140/1