U.K.-based Skin Proud is launching at Walmart and Walmart.com.
The Gen Z-focused skin care brand features products that are 100% vegan and PETA-approved cruelty-free.
The formulas are designed to be an introduction into a skin care regimen (targeted for 18-25 years old), as well as serving as an add-on for your current regimen (targeted for 25-35 years old).
Products in the collection include:
- Sorbet Skin: everyday jelly moisturizer
- Bright Boost: 2% vitamin C serum
- Smooth Talk: 2% hyaluronic acid gel serum
- Refresher: hydrating pineapple mist
- Velvet Cloud Cleanser: whipped mousse cleansing foam
- Detox Tonic: daily exfoliating tonic
- Bright Eye: pomegranate gel-cream
- Frozen Over: gel-to-ice hydrator
- Recharge Serum: overnight 0.5% retinol serum
- Unplug: pore detox clay mask
- Sleep Hero: overnight sleep mask