Blueland, a personal and home care brand that is a certified B Corporation and Climate Neutral Certified, has received a $20 million growth investment. The funds will boost its direct-to-consumer and retail growth and entrance into personal care. New SKUs are coming this year.
The new round of financing was led by Prelude Growth Partners and was reportedly funded by 95% female investors.
The latest round brings its total funding to $35 million from notables such as Justin Timberlake, Adrian Grenier, Jennifer Fleiss (Rent the Runway), Nicolas Jammet (Sweetgreen), Nick Green (Thrive Market) and more.
In the last three years, the brand has launched 15 products built around its tablet-based format and refillable packaging. Its packaging uses no plastic wrappers, pouches or dissolvable plastic films. The products reportedly cut down on single-use plastic packaging, reduce shipping emissions, and save storage space in homes and on retail shelves.
In 2020, Blueland grew more than 400%. To date, it has sold more than 10 million products, grown its customer base to 1 million is on track to "help divert over 1 billion plastic bottles from landfills and oceans," per Blueland.
"When we started Blueland, we set out to change both consumer behavior and industry practices around plastic consumption and production," said Sarah Paiji Yoo, co-founder and CEO of Blueland, "We've seen tremendous positive reception as the first and leading brand to use no single-use plastic across all our cleaning products, and we are excited to expand into additional categories and channels and reach more consumers to maximize our impact on the planet."
"Blueland's high-performance products combined with its mission to eliminate single use plastic have resulted in incredible consumer love in the cleaning category. The brand is one of the fastest growing in its space, with exceptional demand and extremely strong loyalty," said Alicia Sontag, co-founder and managing partner at Prelude Growth Partners, "We are thrilled to be partnering with Sarah and John as they continue to build Blueland into an iconic powerhouse brand."
"At Blueland, we're focused on bold innovation that makes sustainable products for planet and people. No shortcuts, no greenwashing," said Blueland co-founder and COO John Mascari, "Our goal is to make switching to Blueland such an obvious, no-compromises, feel-good choice that in just a few years from now most households in America (and eventually the world) will look back and think, 'Remember when we used to ship all that water and plastic around? That made no sense!'"
