Origin Materials and LVMH Beauty, a division of LVMH Moët Hennessy Louis Vuitton, announced a strategic partnership to develop sustainable low-carbon footprint packaging for the perfumes and cosmetics industry.
As part of the strategic partnership, LVMH has signed a multi-year capacity reservation agreement with Origin Materials to purchase sustainable, carbon-negative PET (polyethylene terephthalate) for use in packaging for perfumes and cosmetics.
PET produced using Origin technology is functionally identical to petroleum-based PET, but with a lower carbon footprint since it is made from sustainable wood residues which capture carbon.
Additionally, Origin PET is equally recyclable to fossil-based PET within the existing infrastructure, which assists in creating a circular economy with a significantly reduced carbon footprint.
Origin Materials co-CEO Rich Riley, said, "LVMH is a powerhouse of luxury brands, with a high standard of excellence for the environmental performance of its products. Our mission of enabling the world’s transition to sustainable materials as fast as possible is completely aligned with LVMH’s ambitious environmental initiatives. We look forward to helping LVMH reduce its carbon footprint and achieve its sustainability goals while continuing to deliver superior product experiences to its customers.”
Claude Martinez, executive president and managing director LVMH Beauty, said, "At LVMH, with our Life 360 program, we made the decision that our packaging will contain zero plastic from virgin fossil resources in a near future. Origin’s bioplastic technologies are playing a crucial role in helping LVMH achieve our sustainability targets without any compromise on quality. LVMH Beauty is happy to collaborate with Origin, supporting innovative technologies."