Voyant Beauty's Jade Road Design and Sourcing Acquisition Boosts Fragrance Packaging Capabilities

The Jade Road acquisition boosts Voyant's capabilities, which include the California-based Voyant Innovation Atelier (pictured).
The Jade Road acquisition boosts Voyant's capabilities, which include the California-based Voyant Innovation Atelier (pictured).

Voyant Beauty has acquired Jade Road Design and Sourcing, a turnkey solutions provider for the fragrance packaging industry.

Jade Road offers design, engineering and procurement services, boosting Voyant’s offering in fragrance while adding complementary sourcing, design and packaging engineering capabilities, per the firms.

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“Jade Road has developed high-value-add capabilities across multiple fragrance packaging formats," said Richard McEvoy, CEO of Voyant. "The company’s outsourced service model is becoming increasingly critical as leading fragrance brands continue to value partners that act as a true extension of their supply chain. We are very excited about the partnership and look forward to Jade Road’s continued success under Voyant ownership.”

Bill Babuschak, president of Jade Road, added, “We’re thrilled to be partnering with Voyant. Our combined offering creates a truly full-service solution across the fragrance supply chain, and we believe the scale of the Voyant network will be a meaningful growth enabler for Jade Road."

David Stott, managing director at Voyant owner Wind Point, commented, “Adding complementary supply chain capabilities through M&A has been a key pillar of the Voyant value creation plan. The acquisition of Jade Road is closely aligned with this strategy, and we look forward to supporting the growth of the combined businesses."


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