9 Trends in Beauty: AI Perfume, Turmeric Face Scrub, Swiss Beauty Makeup Base and More

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AI perfume has grown 405% in Google search volume to 1K in the past two years and is said to be part of a "Sensory AI" meta trend, for which searches have grown 380% in the same period.
Image by silvia at Adobe Stock

C&T's "Consumer Pulse" series on the socials highlights the latest emerging searches and hashtags related to cosmetics. Here, we expand on those themes. This edition includes: Swiss Beauty Real Makeup Base to boost skin radiance, Tamanna Bhatia without makeup, Sara Mekab, Male Up, Morgan Makeup, AI perfume and the "sensory AI" metatrend, rosemary shampoo, beard growth serum, and turmeric face scrub especially to address hyperpigmentation. Following are specific growth statistics for each, plus a deeper dive into three that caught our interest.

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