David Beckham, in partnership with L'Oréal Luxe, has announced the launch of his first global grooming brand, House 99.
The new brand is reportedly inspired by British barbershop culture and style, as well as hair, skin, beard and tattoo creativity. The collection, which is set to launch in the U.S. at Ulta on March 4, is made up of 13 products, including Seriously Groomed Beard & Hair Balm, Smooth Back Shaping Pomade and Greater Look Face Moisturizer.
Beckham was quoted saying, "I'm so excited to finally share House 99 with everyone around the world. For me, grooming is not only about how you look, but how you feel. It's about being comfortable, trying new things and shaping your next look. I created House 99 to give people the inspiration as well as the right products to experiment and feel completely at home doing so. House 99 is here to support men, to give them the tools they need to create whatever look they are going for. Welcome to the house."