P&G announced it will start using a renewable, bio-derived plastic in packaging for Pantene, CoverGirl and Max Factor products worldwide. The announcement was made at a press conference that included Brazilian supermodel Gisele Bündchen, who is the Pantene endorser in Brazil.
According to P&G, the global pilot project will take will take place throughout the next two years, and the first products will be available on the market in 2011. “The partnership will strengthen Procter & Gamble’s initiatives to promote sustainable development,” said Gabriela Onofre, director of corporate affairs, P&G Brasil.
